If you look in your purse, car, or desk drawer, you’ll probably find promotional items from one business or another. Promotional items are fun and a great way to market your brand.
Each time a customer uses a pen, keychain, or magnet with your logo or business name on it, they think of your business. And other people notice too.
This can result in new and repeat business coming your way.
Are you looking for a fun and creative way to grow your brand? Here are 7 ways promotional products can help put your brand on the map.
People Love a Freebie
Who doesn’t love a free pen, mug, or t-shirt? People love freebies and appreciate the extra effort.
Whether your business is new or an established brand, promotional items encourage customers to remember your brand and choose your business over your competitors. You can also offer promotional items to reward your loyal customers and encourage them to keep coming back.
Customers remember their buying experience. If your product or service is good and you treat them well, they will return.
Throwing in a little promotional swag offers customers something of value that will help them remember you. You may make your customer’s day, and that is great for your business.
Increases Brand Recognition
Whether your business is large or small, you need brand recognition. You want to stand out from the competition and have new and potential customers remember your business.
Getting a little creative with your marketing can help. Promotional branded items are tools that people can use in their everyday lives that also promote your business.
You want your brand to come to mind when someone is thinking of buying what you have to sell. If they have seen your logo and are familiar with the brand, they are more likely to choose you over the competition.
The more promotional items you have circulating around, the more your business name and logo are etched in people’s minds. Branded promotional items will do the advertising for you.
Consider your customers and what they may want or use. A customized item your customers will actually use is a constant advertisement for your products or services.
Low-Cost Advertisement
If your business is young and the budget is tight, it may be tricky choosing which marketing items make sense. Promotional items are a low-cost investment that has a lasting impact.
Of course, some promotional items are more expensive than others. You just have to find what works for your budget.
Promotional branded products are less expensive than many other types of advertising like web design or print ads. Promotional items offer value to the customer and can lead to more sales down the road.
People love a giveaway, and it’s a tangible way of increasing brand awareness. Whatever your business, a fun takeaway with customer purchases is a great way to express your appreciation while marketing your product or service.
More Than a Business Cards
Your business card is a valuable piece of advertisement and a necessary business staple. But promotional products offer a more creative way to advertise.
When you hand out a business card, it often ends up at the bottom of someone’s purse or, even worse, the trashcan. Instead, you can hand out your card and a branded item your customers will actually use.
Think about what your customers may want. Tailor your promotional items to your customers and your unique business.
Building Relationships
Successful businesses build relationships with their customers. Customers who feel acknowledged and appreciated will be loyal to your brand.
Those regular customers are likely to sing your praises and that’s the best advertising you can get. It’s important to promote your brand and establish your business as an authority in your industry.
You want to know your customers and what they want. Giveaways are a great way to get your name out and acknowledge your current and future customers.
Consider having contests or giveaways via social media. Facebook and Instagram are great choices.
The goal is to boost engagement and target potential customers.
Choices of Promotional Products
If you think promotional items are limited to pens and keychains, it may surprise you when you research the options available. There are thousands of items you can use as promotional options. Here are a few:
- Shirts, sweatshirts, or other clothing
- Hats
- USB drives
- Sunglasses
- Can coolers
- Ipad holders
- Some promotional chapstick
- Towels
- Mugs
- Tote bags
- Stress balls
- Stationery
Having a variety of options helps you choose the best promotional items for your business and your customers.
Let Your Brand Stand Out
Whatever promotional items you choose, it helps your business stand out from the crowd. Sometimes you only have a few minutes to make a good impression at a conference or in a meeting.
Having something tangible to give to potential clients or customers makes an impression. One small gesture can make a difference.
When you hand someone a shirt, pen, stress ball, or tote bag, they appreciate the gesture. You have made a connection that’s hard to make with just a business card.
Handing them a branded product is more personal, and they’re more likely to remember you.
Long Lasting Results
Promotional items add to the exposure of your brand little by little. When someone pulls out a pen with your business name on it or wears a shirt displaying your business logo, people notice.
When you use promotional products in a strategic way, you can build on your brand recognition, create relationships with customers, and increase customer loyalty.
There are so many items to choose from, and there is something to fit your business style and budget. You can thank your loyal customers and entice new ones with your promotional swag.
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