When used correctly, Instagram can be a terrific platform for marketing yourself. However, if you don’t know what you’re doing, you’re not going to get too far. In other words, you’re not going to attract much of a fanbase.
So, the question is, how do you attract followers on Instagram? What are some measures you can take to get yourself noticed?
The truth is that there are quite a few things you can do to gain followers. Without further ado, here is how to organically grow your Instagram fanbase.
How to Organically Grow Your Instagram Following
There are plenty of ways to get more IG followers. While you have the option to buy followers, generally, your best bet would be to secure them organically. Here’s how to do so.
1. Stick to a Theme
One of the keys to attracting Instagram followers is to focus in on a specific theme or niche. Those who don’t do this, but choose to generalize instead tend to have trouble securing any sort of long-term fanbase.
There are a number of niches you could choose to focus in on, including home improvement, cooking, travel, and more. Pick one that you enjoy and push it as hard as you can. As long as you post regularly, you should be able to steadily gain followers over time.
2. Like Images in That Share Your Theme
As was noted above, working within a specific theme or niche is vital to building an Instagram following. Your goal as an Instagrammer should be to become as visible in your chosen niche as possible.
There are a number of ways to do this, but one of the most effective ways is to like images which share your niche. By doing so on a regular basis, you will allow your account to become more and more familiar amongst fellow Instagrammers.
3. Interact With Others
Becoming well-known on Instagram isn’t much different than becoming well-known in the real world. In both scenarios, the key is networking. The more of your peers that you communicate with, the more opportunities you’ll encounter, and the more popular you’ll become.
Do your best to engage on Instagram every day. Answer those who comment on your posts, go out of your way to comment on others’ posts, and represent yourself as an authority in your particular niche.
4. Use Calls-to-Action
It doesn’t matter whether it’s through Instagram, or through some other platform, if you’re marketing something, you must use a call-to-action. A call-to-action is the invitation which leads to sales and recognition.
When posting on Instagram, make sure to drop in a line such as “hit the like button” or “share with your followers”. You’d be surprised at the difference a simple command can make.
5. Link to Your Instagram on Other Social Networks
These days, there are popular social media platforms of all kinds. Generally, if a person is on one social media platform, he or she is on the others as well. For this reason, you need to link to your Instagram account on your other social media profiles.
By doing this, you stand a good chance of securing followers who already follow you on other accounts.
6. Make Use of Hashtags
When it comes to Instagram and Twitter, it’s impossible to overstate the importance of hashtags. Placing relevant hashtags in your posts can help to establish your identity and can also make you visible to Instagrammers who are unfamiliar with your account.
While you should strive to create clever hashtags of your own, you should also make a concerted effort to utilize trending hashtags.
7. Utilize Geotags
Not only should you be using relevant hashtags on your Instagram posts, but relevant geotags as well. Placing geotags on your posts provides your account with even more exposure, bringing you all that much closer to potential followers.
You don’t have to post photos of exotic locations in order to utilize geotags. Geotags can be used on each every one of your posts, regardless of whether it’s a picture of your driveway or a picture of the Taj Mahal.
8. Collaborate
If you want to go above and beyond in attracting Instagram followers, you’ll need to start collaborating with other Instagrammers. Doing so will open your account up to a whole new world of potential followers.
There are a number of ways to collaborate on Instagram. You can arrange a day-long page trade with a fellow influencer, appear in a fellow Instagrammer’s images, or produce a video with a fellow Instagrammer, to name just a few ideas.
To obtain collaboration opportunities, simply shoot direct messages to other Instagrammers. If you send enough messages, you’re almost sure to nab an opportunity eventually.
9. Hold a Contest
There’s no rule against bribery on Instagram. For this reason, you should try obtaining more followers by awarding them with a prize. In other words, you should hold a contest on your Instagram page.
Promise to give a gift card away to a lucky follower. State that you’ll send one of your products to a random post-sharer. Offer potential compensation, and the follows will pour in.
10. Post Often
When it comes to succeeding on Instagram, consistency is key. The more you post, the more exposure you’ll receive, and the more followers you’ll acquire.
In contrast, if you only post once or twice a week, you’ll have a very difficult time retaining followers. After all, no one wants to waste time on an account that’s essentially inactive.
11. Get the Timing Right
If you want to optimize your visibility on Instagram, you need to post at the right times. Generally, Instagram sees the most traffic during lunchtime hours and during nighttime hours. Posting from 12:00 PM – 2:00 PM and 7:30 PM to 9:30 PM is your best bet for getting noticed by new followers.
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And there it is. That’s how to organically grow your Instagram fanbase. By utilizing the measures reviewed above, you should be able to successfully grow your followership over time.
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